CDP Analytics

3+ Years of experience Bengaluru
F in @

About

Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities

  • Lead the design, implementation, and management of Customer Data Platform (CDP) solutions
  • Define and implement customer data ingestion, unification, and identity resolution strategies
  • Integrate customer data from multiple sources including CRM, Commerce, POS, Marketing, Web, and Mobile platforms
  • Design and maintain customer profiles, segments, and audiences for analytics and activation
  • Build and manage analytics dashboards, reports, and insights for business, marketing, and leadership teams
  • Enable personalization and data activation across marketing, commerce, and service channels
  • Ensure data quality, governance, privacy, and compliance standards are met
  • Collaborate with marketing, analytics, product, and engineering teams to support data-driven initiatives
  • Analyze customer behavior, journeys, and performance metrics to identify growth opportunities
  • Support UAT, go-live, and post-production optimization of CDP solutions
  • Act as a subject-matter expert for CDP architecture and best practices
  • Drive continuous improvement in customer intelligence and analytics capabilities

Requirements

  • Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
  • Strong hands-on experience with Customer Data Platforms and analytics solutions
  • Proven expertise in customer data integration, segmentation, and reporting
  • Strong SQL skills and understanding of data modeling concepts
  • Experience working with BI and visualization tools
  • Understanding of customer journey analytics and personalization use cases
  • Experience working in Agile / Scrum delivery environments
  • Strong analytical, communication, and stakeholder management skills
  • Experience in Retail, E-commerce, or Consumer domain preferred

Education Qualification

  • Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
  • Strong hands-on experience with Customer Data Platforms and analytics solutions
  • Proven expertise in customer data integration, segmentation, and reporting
  • Strong SQL skills and understanding of data modeling concepts
  • Experience working with BI and visualization tools
  • Understanding of customer journey analytics and personalization use cases
  • Experience working in Agile / Scrum delivery environments
  • Strong analytical, communication, and stakeholder management skills
  • Experience in Retail, E-commerce, or Consumer domain preferred

Join the team

Thank you for your keen interest in becoming a part of Retail Insights. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.

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