Software Engineer-Marketing Cloud

About

Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities

• Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions
• Design and execute personalized, multi-channel customer journeys using Journey Builder
• Manage email, SMS, and digital marketing campaigns across customer touchpoints
• Build and manage data extensions, segmentation logic, and audience targeting
• Implement automation workflows using Automation Studio to support scalable campaigns
• Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources
• Monitor and optimize campaign performance, engagement, and conversion metrics
• Develop dashboards and reports to track marketing KPIs and ROI
• Collaborate with marketing, analytics, and business teams to drive personalization strategies
• Support UAT, go-live, and post-production optimization
• Ensure data quality, compliance, and marketing governance standards
• Act as a subject-matter expert for Marketing Cloud best practices
• Drive continuous improvement and innovation in digital marketing automation

Requirements

• Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud
• Proven experience delivering enterprise-scale Marketing Cloud implementations
• Strong understanding of digital marketing, campaign automation, and personalization
• Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
• Experience integrating Marketing Cloud with CRM, CDP, and external systems
• Strong analytical skills with ability to interpret campaign performance data
• Excellent communication and stakeholder management skills
• Experience working in Agile / Scrum environments

Education Qualification

• Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud
• Proven experience delivering enterprise-scale Marketing Cloud implementations
• Strong understanding of digital marketing, campaign automation, and personalization
• Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
• Experience integrating Marketing Cloud with CRM, CDP, and external systems
• Strong analytical skills with ability to interpret campaign performance data
• Excellent communication and stakeholder management skills
• Experience working in Agile / Scrum environments