Retail Insight is a global Bronze Adobe partner. Through the integration of Adobe Experience Platform, we power the ideal experiences for marketers to manage and for customers to engage with.
Retail Insights – Omnichannel Technology Enabler with Adobe Marketing Cloud help you address the Omnichannel digital marketing challenges. Our team of experts helps you redesign the legacy content management systems that work in silos and complicate conceptualization and launch of engaging digital marketing campaigns.
With significant experience in implementing reliable marketing cloud solutions across industry, geography and category, our Adobe Marketing Cloud experts help you reach your marketing goals and boost ROI.
Adobe Marketing Cloud offers you an end-to-end solution to all your digital marketing requirements. From analyzing, accessing and personalizing your marketing content to deriving actionable insights about your customer’s likes and dislikes, it enables you to do it all. By simplifying and streamlining the whole marketing process, Adobe Marketing Cloud empowers you to create exceptional experiences across all channels.
Features of Adobe Marketing Cloud :
- Personalized Customer Experience which results in higher conversion rate
- Customer profile creation and management from multichannel sources
- Cross- channel marketing to targeted audience across multiple channels including mobiles, tablets, etc
- Audience Management – Creates & manages audience profile to identify the valuable segments
- A/B testing & multivariate testing to gain insights to maximize engagement, conversion and return on investment
- Analytical insights into business goals and customer interactions
- Agile, scalable and open Architecture and Technology that integrates with existing systems
The key to optimal experiences is understanding your audience individually – solving identity, defining value, and stimulating interaction across a fluid, multi-channel world. But first, you need to know people. And, you need a partner who can maximize the value of your Adobe investment. It’s all in the data that weaves into every customer interaction, beginning with informing the design of your website to personalizing every touchpoint.
From strategy to design and management, we work across the Adobe stack to transform customer experiences with Adobe Experience Cloud. For brands looking to harness the unifying power of Adobe’s real-time CDP, Adobe Experience Platform, we tap into our years of data management expertise to help you maximize the scale and accuracy of your first-party data.
Enhance Adobe Marketing Cloud with Retail Insight Integration
Driven by consumer privacy concerns, third-party audience tracking and targeting will be rendered obsolete by the deprecation of third-party cookies and mobile device identifiers from major internet browsers. To mitigate the impact on brands’ abilities to deliver targeted and personalized campaigns to their customers, companies will instead need to focus on bolstering their first- and second-party data to develop, grow, and maximize their first-party identity and data assets through more productive direct interactions with their customers and prospects, as well as the prioritization of strategic partnerships to procure second-party data.
The Retail Insight + Adobe Marketing Cloud Partners India integration enables companies to:
- Own, build, and control a cookieless private identity graph.
- Enhance insights and optimize first-party audience segmentation with person-based third-party data appended to customer profiles.
- Grow and improve the accuracy of customer profiles for enhanced 1:1 personalization by identifying website, app, and email engagers at the person ID level.
- Extend addressable targeting reach in media without the use of third-party cookies.
Elevating experiences with Retail Insight + Adobe
Adobe Marketing Cloud offers a compelling solution for organizations looking to enable a true omni-channel vision of their customer’s interactions.
- Digital transformation helps our clients become more efficient and fast-moving and creates differentiation and growth.
- Unified data is at the heart of creating engaging customer experiences.
- Adobe Experience Platform provides an open, flexible and powerful solution to delivering enterprise-grade, scalable personalized experiences.
Why Retail Insights?
- 15+ years of experience in enterprise content management
- Certified team of Adobe experts
- Clients across B2B, B2C and Government2Citizen (G2C) sectors
- 24/7 technical support
- Global presence (US, UK, Dubai & India)
Retail Insights is one of the leading providers of content management and online brand building solutions with Adobe Marketing Cloud.